Liverpool: Won League Cup in February

Liverpool won the competition - then called the Carling Cup - in the season just concluded, beating Cardiff 3-2 on penalties at Wembley in February.

The value of the new sponsorship deal with the credit card company was not disclosed.

Football League chief commercial officer Richard Heaselgrave said: "This is terrific news for clubs and a great way to conclude what has been a memorable domestic football season...

"The Capital One Cup is in great shape having been re-invigorated in recent seasons by a number of memorable finals, some thrilling midweek cup football and a first glimpse of the stars of the future."

The draw for the first round of the rebranded competition will be made on June 14th, with the final scheduled to take place at Wembley on February 24.