Major League Soccer is continuing the tradition of facing a European power for the mid-season All Star game and will face Bayern Munich in Portland in 2014 according to reports in Germany. The move is just another way the Bundesliga side are promoting their brand in the U.S.
The date has yet to be confirmed but initial thoughts are that it will be in August this year due to the World Cup final being played on July 13.
This will be the 10th consecutive year the MLS All-Stars have faced a European opponent. The first 8 years they face British opponents – Fulham, Chelsea 2-times, Celtic, West Ham, Everton, and Manchester United 2-times. They played AS Roma last season. The stateside team has a respectable 5-4 record in the matches.
Bayern is focused on building their brand in the U.S. Earlier this year they announced they were opening an office in New York City. “We want to build a network and increase our efforts to position the brand FC Bayern in the U.S.,” Joerg Wacker an executive with the club said of the move.
There are tentative plans to play a friendly in the U.S. during the German winter break according to the German website Abendzeitung.
Bayern Munich is the current Bundesliga and UEFA Champions League holder and the most decorated club in German soccer history. They have won a record 23 national titles, 16 national cups, 5 UEFA Champions Leauge/European Cups, 1 UEFA Cup/Europa Leauge title, in addition to many other tournament titles.
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